Sunday, 9 June 2013

Appendix

Article 1

11 things to know before visiting Myanmar

By Kate Whitehead, for CNN
April 10, 2013 -- Updated 1543 GMT (2343 HKT)
The Burmese make a big deal of the New Year. Thingyan (known as the "water throwing festival") takes place this year from April 13-16. During the festival everyone throws water at each other. Staying dry isn't an option. Water symbolizes the washing away of the previous year's bad luck and sins.The Burmese make a big deal of the New Year. Thingyan (known as the "water throwing festival") takes place this year from April 13-16. During the festival everyone throws water at each other. Staying dry isn't an option. Water symbolizes the washing away of the previous year's bad luck and sins.
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New Year celebrations last four days
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STORY HIGHLIGHTS
  • Book accommodations early -- Myanmar's hotel room shortage is expected to last 5-10 years
  • With more than 1,000 miles of coastline, the country has some of Asia's best beaches
  • Newfound press freedom has led to explosion in newspaper popularity
  • Bring crisp, new cash -- old, dirty and creased bills are often rejected by money changers
World-renowned chef, best-selling author and Emmy winning television personality Anthony Bourdain is the host of CNN's new showcase for coverage of food and travel. "Anthony Bourdain: Parts Unknown" is shot entirely on location and airs on CNN International at 3 a.m. CET Monday (9 a.m. HK); repeated the following Saturday 9 p.m. CET (Sunday 3 a.m. HK) Follow the show on Twitter andFacebook. Bourdain's first stop: Myanmar.
(CNN) -- How do Burmese punks keep their mohawks standing tall?
Why does cash in Myanmar need to be kept clean?
What does making a kissing sound in a Yangon restaurant get you?
As recently as a year ago, few people would have cared about the answers to any of these questions.
But newfound political freedom has brought a surge in tourism to the once isolated country, making Myanmar a 2013 traveler's hot spot, and a place worth getting up to speed on.
1. New Year celebrations last four days
Photos: Touring MyanmarPhotos: Touring Myanmar
Anthony Bourdain Parts Unknown: Myanmar
The Burmese make a big deal of the New Year. Thingyan, known as the "water throwing festival," is celebrated in April. This year it takes place April 13-16.
Everything shuts down over the four-day New Year -- banks, restaurants, shops. The biggest celebrations are in Yangon and Mandalay.
During the New Year water-throwing frenzy everyone throws and sprays water at each other. Staying dry isn't an option. Water symbolizes the washing away of the previous year's bad luck and sins.
On New Year's Day, the fourth day of the festival, fish and birds are released as acts of merit and feasts are held for monks.
In recent years of privation, hard-core Burmese punks used leather glue to spike up their hair at New Year. The superstrong glue meant their mohawks stayed standing through the Water Festival, but when the party was over they had to shave their hair. These days, Burmese punks use hairspray.
2. Myanmar has fantastic beaches
Myanmar has 1,250 miles (2,000 kilometers) of coastline and some of the finest stretches of beach in Asia. Many beaches along the Bay of Bengal and Andaman Sea remain undiscovered by tourists and unspoiled by development.
Many of them face west, so they produce great sunsets.
The best known is Ngapali Beach, a 45-minute flight from Yangon, where almost two miles of white sand are lined with palm trees overlooking the Andaman Sea. Here, you'll find a number of large resorts.
Less developed is Ngwe Saung, a beautifully unspoiled beach that's a five-hour drive from Yangon. Also called Silver Beach, its eight-mile (13 kilometers) stretch makes it one of the longest beaches in Asia.
3. The Internet isn't censored anymore, but it's still slow
The Internet arrived in Myanmar in 2000, but high prices and slow connections mean it's still not widely used.
Under the former government, websites such as YouTube and Gmail were blocked, but restrictions have largely been lifted and last month Google chairman Eric Schmidt visited the country.
Far more popular than the Internet are mobile phones, though here, too, prices are high compared with other Asian countries. Local IT firms are lobbying to introduce cheaper SIM cards and a breakthrough is expected soon.
A U.S.$15 SIM card for mobile phones will be made available in June, in the run-up to the Southeast Asian Games to be held in Myanmar in December, but will be available only to foreigners.
Old bills are often rejected by money changers.
Old bills are often rejected by money changers.
4. You'll need plenty of cash -- and make sure it's clean
There are few ATMs in Myanmar, so visitors need to bring plenty of U.S. dollars. The higher the denomination, the better the exchange rate.
Your greenbacks should be squeaky clean -- that means no creases, stains, marks or tears. A note that's folded or even a little worn is worthless in Myanmar.
At present, credit cards are accepted only in five-star hotels and up-market shops and restaurants, usually with a 2-3% fee added to the bill. But this is changing. By the end of the year, credit cards should be more widely accepted.
The local currency is the kyat (pronounced "chat") and U.S.$1 will get you about 882 kyat. The new 10,000-kyat note (less than U.S.$12) is the highest denomination -- be prepared for a bulging wallet.
There's little worry about carrying a lot of cash. Crime against foreigners is rare and the Burmese -- the vast majority of whom are Buddhist -- are generally honest.
5. A kissing sound gets you a beer
When the Burmese want to get a waiter's attention they make a kissing sound, usually two or three short kisses. It's the sort of sound you might make if calling a cat.
Walk down 19 Street in Yangon's Chinatown and you'll hear that kissing sound a lot. This narrow, pedestrian-only street is where the Burmese come to drink.
Restaurants line either side of the street and chairs and tables are set out in front.
The local brew is Myanmar Beer and it's cheap -- about 60 cents for a glass of draught.
This is prime people-watching territory and if you keep an eye out you'll spot Yangon's hip-hop royalty on the prowl.
Just don't expect to see any females. Most Burmese women -- married and single -- stay home in the evening. That's not to say Western women aren't welcome. It's understood that foreigners have different customs.
6. Hotels are expensive
Room rates shot up 350% last year, which means that a room that cost U.S.$25 a night in 2011 now goes for almost U.S.$100.
It's a simple matter of supply and demand. Since the country opened up, business travelers and tourists have been packing flights to Myanmar. There are a lot more visitors -- more than a million last year -- but roughly the same number of hotels.
More hotels are on the way, but they take time to build and the hotel shortage is expected to continue five to 10 years. Book accommodation well ahead.
A lot of hotels are renovating and since they don't want to miss out on the visitor boom, they're staying open while upgrading. When making a reservation it's worth checking to see if any work is in progress and, if so, requesting a room away from the noise.
7. The men wear skirts
The traditional Burmese dress is the longyi, a wraparound skirt worn by men and women. Men tie theirs in the front and women fold the cloth over and secure it at the side.
NLD Leader Aung San Suu Kyi is known for her beautiful longyis and tailored tops. Her high-profile appearances have helped boost the popularity of the traditional dress among young women in Myanmar.
As for what's worn underneath, that's a matter of personal preference. In the cities, Burmese men usually wear underwear beneath their longyis when they go out, but at home wear it as the Scots wear their kilts.
In the countryside, underwear is much less common -- for men and women. As one man jokingly put it: "Longyi are great. Free air-conditioning." That's a plus, especially when the summer temperature tips 104 F (40 C).
It's completely acceptable for a foreigner to wear a longyi and can be a conversation starter.
Eating out isn\'t a problem; choosing a place can be.
Eating out isn't a problem; choosing a place can be.
8. The food is exceptional
It's considered rude to eat with the left hand as this is the hand used for personal hygiene. To spell that out -- the left hand does the job of toilet paper.
So eating -- as well as giving money -- is always done with the right hand.
A typical Burmese meal includes steamed rice, fish, meat, vegetables and soup and all the dishes arrive at the same time.
The Burmese use their fingertips to mold the rice into a small ball and then mix it with various dishes.
As is the norm, Buddhists usually avoid eating beef and the Muslims don't eat pork.
Meals are served with plenty of condiments -- from sweet to savory -- and everyone has their preferred way of customizing a dish.
9. The trains are seriously bumpy
The poor condition of railway tracks means carriages get shaken about. This makes for a bouncy ride, but trains are still a great way to see the country.
Myanmar's trains are slow and have a reputation for running late. The most reliable route, Yangon to Mandalay, takes about 16 hours, assuming no delays.
On overnight trains, there's more chance of getting some shut-eye in an upper class seat than in a sleeper. It can get surprisingly cold a few hours after dusk, so it's smart to bring something warm to wear.
Buses are usually a faster option, but they're often crowded. Domestic flights are the most comfortable way to cover long distances and relatively cheap.
10. Yangon has a newspaper vendor on every street corner
After five decades under a repressive military regime, the Burmese are enjoying their newfound press freedom and showing a healthy appetite for news.
In the past, all publications had to submit their stories to the Press Scrutiny and Registration Division for approval. Censorship was gradually phased out in 2012 and at the beginning of this year the bureau was formally abolished.
Under the former ruling military junta, Myanmar had a reputation for jailing anyone who dared voice opposition; that included many in the media. Last year was the first year since 1996 that no journalists were jailed.
Burmese journalists who fled the country and were forced to live in exile are slowly returning.
April 1 was a landmark for the country's media. For the first time since 1964, daily newspapers were permitted. It's a big step for press freedom, but there are concerns that some of the popular weekly newspapers will struggle to make the transition to daily circulation.
11. The people with red teeth aren't vampires
Chewing betel nut is a national pastime. Small street stalls selling the palm-sized green leaves are everywhere.
The leaves are filled with hard squares of betel nut, spices and sometimes a pinch of tobacco and then folded up and popped in the mouth and chewed.
You have to chew a while before you feel the mild narcotic effect of the betel nut.
At about 6 cents a wrap it's a cheap hit, but there's a downside. Not only does betel nut stain your teeth a reddish-brown, the little packages are spat out on the floor when finished -- making for messy sidewalks.
It's also highly addictive.
Article 2

Too many budget hotels, says association

TUESDAY, APRIL 24, 2012 - 11:41
Ramanesh Keith Nair
RAMANESH: To boost tourism, we must show some class to foreign visitors so that they will return
PETALING JAYA: The existence of too many budget hotels in Selangor is proving to be a problem for established hotels in the state.
Malaysian Association of Hotels (MAH) Selangor Chapter chairman Ramanesh Keith Nair said not only the cheap rates offered by budget hotels are affecting the business of star-rated hotels but they are also tarnishing the state's image.
"There are too many of them mushrooming throughout Selangor. In a major commercial area like SS2, there are at least four such hotels. I believe there are at least 40 to 50 budget hotels which have sprouted in the state," he told The Malay Mail yesterday.
"People will, of course, go to these hotels. But such patrons should be aware that some of these hotels are involved in vice activities."
Nair said the problem lies with the approval process by local councils.
"These operators can go straight to Petaling Jaya City Council or Subang Jaya Municipal Council and get the licences, which are easily obtained as buildings below five storeys don't require licence from the Fire and Rescue Department," he said.
Nair said although the country receives about 25 million tourists annually, the government should focus on safeguarding its image by establishing more star-rated hotels instead of budget ones.
"Most of the tourists will come to Klang Valley first before travelling elsewhere in Malaysia. We should make an excellent impression by providing more star-rated hotels.
"To boost tourism, we must show some class to our foreign visitors so that they will return," he said.
Nair said another issue MAH is lobbying for is to have the electricity rates in hotels changed from commercial to industrial.
"We want Tenaga Nasional Berhad's industrial tariff rates which is much better. If we were given rates similar to factories, we can reduce our food and beverage prices which could help us attract more customers."
These will be some of the issues and concerns that will be raised at MAH's 12th annual general meeting at Armada Hotel today, of which 69 MAH members and 18 of its associates will be attending.

References


Blackhorsegy (2009). Bad Hotel Service. Youtube [video]. 13 August. Available from: https://www.youtube.com/watch?feature=player_embedded&v=IAIgze8qk1A [Accessed 9 June 2013]

GlobalKachin (2012). A Japanese Business man slapped a female hotel staff in Myanmar. YouTube [video]. 16 Febuary. Available from: http://www.youtube.com/watch?feature=player_embedded&v=ekvVWcV7hfM [Accessed 9 June 2013]

McConnel, C., Brue, S. and Flynn, S. (2009) Economics. 18th ed. New York: McGraw-Hill.

Sagayam, A. (2012) Too many budget hotels, says association. The Malay Mail [online] 9 June. Available from: http://www.mmail.com.my/story/too-many-budget-hotels-says-association

Sloman, J., Alison, W. and Garratt D. (2012) Economics. 8th ed. New York. McGraw Hill.    

The Star (2012) Tourism to give Malaysia a boost. 2 May, p. 20.

Whitehead, K. (2013) 11 things to know before visiting Myanmar. Available from: http://edition.cnn.com/2013/04/05/travel/myanmar-11-things [Accessed 9 June 2013]





Demand and Supply for Hotels



       
Malaysia is a multi-racial, multi-cultural and multi-religious country, with Malay, Chinese and Indian ethnic groups. In Malaysia, we are one of the most well developed infrastructures among the newly industrializing countries of Asia



We have a number of fully functioning Airport, convenient public transport like LRT, monorail and train system that goes around Klang Valley and Commuter for different states. Besides developing cities, we have tropical forest with different flora and fauna, historical buildings that left behind after war and varieties of food.


After the government launched the ‘Cuti-cuti Malaysia’ program, which is holiday in Malaysia, the tourist had increased from 137,128 in 2010 to 24,714,324, while receipts increases by RM1.8 bil to RM 58.3 bil the previous year (The Star, 2012).  Therefore, Malaysia has premised itself as diverse tourist attraction that offers world class attractions such as culture & heritage, Meetings, ecotourism, Incentives, Conventions and exhibitions (MICE), shopping, health tourism and international events and health tourism, which affords visitors from all over the world plenty choices to enjoy.

       
     As there is a rapid increase in tourist, there are lots of existing hotel and newly build hotel. Famous tourist places like Kuala Lumpur, Malacca and Penang, they kept on building new hotels to increase the supply of rooms during peak seasons.  


     One of the industries that have biggest impact on Tourism is the hotel industry.  Hotel usually depends on the tourist to maintain their business, but people don’t usually travel everyday. Most of the time, people usually travel during public holiday or school holiday, which is the peak season. When there’s holiday, hotel will be eventually full. As time goes by, shortage of hotels will appear. On the other hand, if there is an excess of rooms during non- peak season, a surplus of hotel room will appear.



 This situation usually happens in everywhere during the peak seasons. The demand of the hotel is high but there’s not enough supply for them. Thus, during peak season, hotel usually set at a higher price for the room to reach the equilibrium point . When the price increases, tourist will eventually look for other hotels or choose non-peak season to travel and the demand will decrease. If it’s me, I will not travel during peak season, when the shortage is really bad, they will set the price extremely high and we do not get the facilities we paid for. They might hire poorly trained employee or even rude employee as they dont have enough time to handle the shortage of rooms. We might pay the price of a 5 star hotel but 2 star facilities and service.


         


     Genting Highland, one of the famous tourist attractions in Malaysia. It is located on the mountain peak between the borderline of Pahang and Selangor state. It started off its business with only one hotel, which is Genting Hotel.  Today, they have a total of 6 hotels from 3 stars to 5 stars at the peak of Genting Highlands.

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 Most of the tourist from foreign country or retired uncle and aunties, they loves to go there to gamble and spend their time there. Genting Highland is the one and only licensed casino in Malaysia and they have a theme park that used to be one of the largest theme park in Malaysia. Therefore, it is very suitable for family to relax, recreation and enjoy.

As according to McConnel, Brue and Fynn (2009), elasticity is defined as the measure of responsiveness of people to the changes in various economics variables. Price elasticity of demand on the other hand states that it measures the extent of how much consumers and producers respond to changes in price (McConnel, Brue and Fynn, 2009). According to Sloman, Wride and Garratt (2012),
 one of the determinants of price elasticity of demand is available of substitutes. First World Hotel and Theme Park Hotel are both rated 3 stars hotel. (compare the pics). Promotion rates for one night in First World Hotel deluxe room in RM128 whereas, rates for Theme park hotel without promotion is RM218 per night. Eventually, people will go for the cheaper hotel with promotion, as there is a difference of RM90 per night. Therefore the price elasticity of demand is perfect.



 

      Further more, percentage of income affects the price elasticity of demand too. If the price of the hotel takes high percentage on their income, then the higher the elasticity tends to be. For people that earn more than 10 thousand per week, a 5 star hotel that costs RM400++ per night in Maxim’s Hotel or Highland hotel will not make a difference on their income. On the other hand, someone that earns around 2 thousand per month, it is ridiculous for them to fork out a quarter of their income just for one night’s accommodation. Thus, price elasticity of demand for low incomer is elastic as they are very sensitive to the price.
There are a total of more than 9000 rooms in Genting Highland. If it is peak season, all hotels will be fully occupied, but during non-peak season, Genting will face a surplus of hotel room. What should they do to the empty room and how do they attract others to come during non-peak season?




        According to the Law of Demand, as the price of hotel room decrease, there will be an increase in demand. Thus, instead of leaving the hotels empty, First World hotel came out with RM1 per room promotion but it is only valid on non-peak seasons. People will definitely come because without promotion, the room will be around RM128, so they earned a consumer surplus of RM127.  Although Genting can only earn RM1 from a room, at the end of the day,tourist will be attracted to Genting, by and by, they will spend their money buy shopping or gambling in Genting. This is one of the way-attracting tourists to spend money in Genting.
           
Furthermore, most of the people are either working or studying during weekdays, only senior citizen or those who are retired are available. To save their trouble, Genting provide various pick up point for their convenience. Therefore even during non-peak season Genting still earns a profit.





In Myanmar, the shortage of hotels room has driven up the price of what an hotelier should charge.

     Room rates shot up from USD$25 a night in 2011 and now goes for almost USD$100 (Whitehead, 2013). Prices are increasing to meet up with the demand. This is a very good example of supply and demand. Ever since the country is opened up, the amount of visitors increased rapidly but the amount of hotels still remains unchanged. Hotel takes time to build and shortage of hotels will not be solved easily.  

                                                                 Problem!!
        When the market facing shortage in supply and people are desperate for something in high demand, ‘black market’ will appear. Black market is a business that runs illegally. They ignore the price ceiling and other restriction imposed by government. The price of the hotel will inelastic because tourist will ignore the prices at the time they are desperate for accommodation. Besides that, image of the country will be affected when tourist do not get what they pay for and they will be unsatisfied.


    





          In conclusion, Increasing the price of hotels does not bring any difference to the tourist and it will not solve the shortage problem. Instead of building a brand new building, shop lots should be renovated and refurnished and use as hotel or motel to solve temporary shortage problem. Backpacker’s hotel should be implemented as it can fit lots of people with limited space. But for country with sufficient hotel, budget hotel should be reduce as more star hotel gives better impression to tourist. For example in   SS2 Petaling Jaya, there is 4 budget hotel on a same street, it degrades the image of Malaysia. Therefore to boost tourism, class must be shown to our foreign visitors so they will return (Sagayam, 2012).